We often complain about the manufacturers’ lack of originality when it comes to offering paint colour choices in North America. For popular mainstream models, we’re usually limited to white and black, a few shades of grey and, sometimes, a red, a blue or a brown. Or beige.
However, we can understand that very few people would buy a canary yellow Toyota Camry or a hot pink Ford Escape. In some rare cases, we’re allowed a halo colour on a new model, but only for a year or two. A perfect example is the lime green paint choice on the Honda Civic Coupe.
Although it’s easy to criticise the manufacturers, the truth is that customers are conservative when they pick a colour for their new vehicle, since it might have an impact on resale value. In addition, a colour that’s too extroverted could be tough to sell, and a dealer could be stuck with a new car on its lot for a while before moving it out with a huge rebate.
Still, Volkswagen is taking the plunge. In Europe, buyers have much more paint colour choices and take more risks than North-American buyers. Manufacturers reduce production costs by painting their cars in batches on the assembly line. If a buyer desires a unique colour, it will cost extra.
In Canada, a special range of colours is now offered on the 2017 Volkswagen e-Golf and the 2018 Volkswagen Golf R. Aside from the standard colour palette, we can choose one of these:
These 30 colours are only available on special order, so don’t look for them in dealerships. And these paint choices cost—sit down—$2,995 before taxes.
So, it’s up to buyers to decide if they want to risk choosing one of these colours and obtain a car that could be difficult to resell, or that could be worth more given its rarity. These are expensive colours, obviously, but least we now have more choice.
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